I lead design teams and collaborate closely with product and tech leadership. In borrowing from Kim Scott's approach to management, and Marty Cagan's approach to product, I make sure my team feels empowered, supported and inspired to do their best work building the right thing. As a former engineer, I have a problem-solving background and use those skills to help designers on my team interpret complex qualitative and quantitative data in a way that applies leverage to their talents. Here is my CV, and me on LinkedIn.
A completely new financial product targeted at near-prime borrowers. My team leveraged foundational research and lots of usability testing to guide the design of our product across web, native app, and physical channels.
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A legacy configuration and multivariate testing tool managed over a billion requests a month: quirky patch jobs and arcane task flows often led to expensive user errors. I partnered with one of the designers on my team to uncover user's pain points and turn a complicated data model into an intuitive and less error-prone UI.
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A comparison advertising product built by the data science company Intent performed well for flights and car rentals, but not for hotels. My team interviewed dozens of travel shoppers to find out how they choose accommodation. We redesigned the comparison experience, and used A/B testing to improve monetization by 25%.
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A continuing education platform for American CPA's. Using a service design approach, I interviewed accountants and mapped the entire year long compliance journey, designing (wireframes + mockups) an experience that handled the critical moments in an innovative and helpful way.
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Mantry, an artisan food subscription service for men, was heading into their busiest season - using multivariate testing, I improved their average order value (AOV) by 34% without affecting conversion rate.
Read MoreAs a UI designer, how often have you met with a stakeholder and been told, “I don’t know how to describe exactly what I want, but I’ll know it when I see it?” Of course, we design experiences that meet user needs, but there are often real business constraints...
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A comparison advertising product built by the data science company <intent> performed well for flights and car rentals, but not for hotels. Why?
Read MoreA full service continuing education platform for American CPA's designed with the the full year-long compliance journey in mind.
Read MoreMantry, an artisan food subscription service for men, was heading into their busiest season - could we improve the outcome through multivariate testing?
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