Ethical Ocean is an e-commerce platform for environmental products that needed it's first mobile website. User flows were identified and mapped specifically for the mobile environment.
Quick wireframes were created in Illustrator to visualize layouts and user flows.
High Fidelity Mockups
High fidelity mockups were created in Photoshop and working prototypes were built in Mocksup (now Invision).
Things are Looking Up
Mobile time on site increased 80% and mobile conversion increased 6x.